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| Name: Ryan Roe Email: prawnrr-rmv@this.com-yahoo.com Position: Movie / Television / Comic Book / Trivia Geek View Ryan's Personal Profile |
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| Click opened this weekend, and I for one could not be happier. That’s not because I’m excited about seeing the movie, which stars Adam Sandler as a man who comes into possession of a magical remote control. It’s because now that the movie has been released, I’m one step closer to never having to see another ad for it. The movie may be good, for all I know. (It’s probably not, though; out of 110 reviews on RottenTomatoes.com, only 32 are favorable.) However, despite the fact that I was initially intrigued by the premise, I don’t plan on seeing it because I had grown weary of it weeks before it came out. How long ago did they start showing trailers for this thing? Six months? I’ve seen the clip of Adam Sandler fast-forwarding past his wife’s ranting (“I skipped the whole fight!”) about 57 times now, counting all the teasers, trailers, and TV commercials. I’ve seen print ads in magazines, newspapers and comic books. If I lived in a city with a subway system, I’m sure I’d be seeing posters practically wallpapering subway stations. As it is, I’m kind of surprised I haven’t seen little Click ads printed on the meat in my Subway sandwiches. I realize the importance of advertising to get audiences excited about a movie. But how much is too much? It’s not the first time this has happened. In the spring and summer of 2000, I was smacked in the face by the trailer for The Nutty Professor 2: The Klumps every time I went to a movie. I think I eventually counted something like ten times I saw that stupid trailer. How long is a standard movie trailer? Two minutes? Did I spend twenty minutes of my life watching an elderly lady Eddie Murphy hitting on another Eddie Murphy in a hot tub? That’s such a depressing thought. The only thing more depressing would have been if I had actually seen the movie. I’m also reminded of the advertising deluge of 1998’s terrible, terrible reimagining of Godzilla. Ads for that movie were inescapable all summer long. Billboards, fast food cups… I think the studio may have even projected images of the stupid-looking, iguana-like CG Godzilla into my dreams. I was younger and more naïve in those days. At that time, when I was bombarded by marketing for a summer “event movie,” I bought it. My seventeen-year-old self said, “Wow! This movie is going to be huge! I have to see it!” So I did, because it was the thing to do. All the Pepsi bottles said so. But Godzilla, as I mentioned before, was terrible. In the end, it ensured my lifelong suspicion of summer blockbusters and distrust of director Roland Emmerich and producer Dean Devlin. Now I’m older and wiser. The marketing saturation for Click has completely turned me off, and I have resolved not to see the movie. No amount of commercials with slow-motion jogging women and kids getting hit in the head with baseballs will change my mind. Take that, Sony Pictures! And now I’ll take my own magical remote control and turn OFF this journal entry. Comments on this post are closed. |
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| Luckily, I got sick of Adam Sandler in 1998, so I just kind of blocked out all the Click commercials before I even saw them. But I'll tell you what bothers me about Click - every little kid wishes they had a remote like that. I remember playing the Magic Remote game with my friend Steven as a kid. Now kids are going to sit around playing "Click" at recess. Stupid Adam Sandler. |
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| I don't hate Adam Sandler. I find him likeable considerably more often than I find him annoying. But you're right, the magic remote's not a unique idea. My brother and I made a video back in 1994 that was a made-up commercial for a product called "the human remote control," which allowed the user to pause people, fast forward people, etc. |
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| This movie reminds me of an episode of South Park where Cartman pretends to be a robot called Awesomo. He ends up being used by Hollywood executives to come up with new movie ideas, all of which revolve around Adam Sandler in various stupid situations. And I agree, there are too many other (potentially) good movies coming out this summer to waste your time with Click. |
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